Tv dating shows uk

31-Jul-2020 10:41

Facebook has tapped A-list celebrities to star in some of the shows, according to multiple people briefed on the plans.One agency has already attached an A-list Hollywood star to a show, according to a person familiar with the talks.

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Another said Facebook initially planned to unveil its shows around its developer conference in mid-April but decided to debut in time for the Cannes Lions advertising festival, which starts June 17.

"Five years ago, 85% of all original series were ad-supported," Robert Kyncl, You Tube's business chief, said at an event on Thursday of the company's strategy.

"This year, that number has fallen to just over two-thirds.

The short video clips that autoplay in Facebook's News Feed have been a success for most publishers, but there's no guarantee that consumers will begin to think of Facebook as a destination for watching longer-form shows. The effort to snag exclusive shows is being led by College Humor cofounder Ricky Van Veen, whom Facebook hired in December to be its global creative strategy chief.

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His small team has been meeting with production companies and hearing pitches for episodic shows five to 30 minutes long that would live in a revamped version of Facebook's video tab.

To start, Facebook is purchasing the rights to some shows upfront with plans to recoup its costs through mid-roll ads later.

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