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The Idea In particular, you don't need a brilliant idea to start a startup around.
The way a startup makes money is to offer people better technology than they have now.
They're not something you could hand to someone else to execute.
Their value is mainly as starting points: as questions for the people who had them to continue thinking about.
An idea for a startup, however, is only a beginning.
An undergrad could build something better as a class project. Online dating is a valuable business now, and it might be worth a hundred times as much if it worked.
And that's kind of exciting, when you think about it, because all three are doable. And since a startup that succeeds ordinarily makes its founders rich, that implies getting rich is doable too. If there is one message I'd like to get across about startups, that's it.